“Gravity’s innovative marketing strategies have helped businesses skyrocket our brand visibility, driving impressive customer engagement and record-breaking sales”
Peter
2.2/dayAvg. calls
1.3%CTR
$20CPL
Testimonials
Feedback From
Businesses Just Like You.
“Professional, Creative & Results Driven”
We partner with ambitious Australian brands to turn stronger social attention into measurable business growth.
Plus Fitness
Middy's
MIMO
HUME
The Talk Lab
Broil King
Quality Discount Shutters
Dukes of York
Recognised
Awards &
recognition
Proud to be recognised for our work, creativity and results.
Social media case studies
Real connections.
Real growth.
See how connected strategy, creative and performance thinking has helped ambitious brands grow.
+132%Increase in Ads clicks
Australia's largest independent electrical wholesaler. 100% Australian-owned and family operated since 1928, Middy's has grown to 100+ branches nationwide and employs more than 700 people across Australia.
500k+Accounts reached
An Australian success story. 100% Australian-owned and family operated, Hume has grown from just 15 people in 1953 to 1,200+ employees across Australia, operations in every capital city and production capacity exceeding 3 million doors annually. Over 70 years of Australian manufacturing, innovation and extraordinary scale.
2.2/dayAvg. calls per location
Australia's most trusted tyre brand. Bridgestone is a global leader in tyres and mobility, with 1,500+ employees and 300+ stores across Australia. Named Australia's most trusted tyre brand for 13 years running.
Four feeds.
Every platform has its own pace, audience and creative language. We build for each one, then make the channels work together.
The connected ad engineAudience discovery, creative testing and retargeting across Facebook and Instagram — one plan, not disconnected boosts.
Talk through Meta
Reach people ready to actLocal awareness, community, lead forms and product discovery built around a real offer and a clear next step.
Talk through Facebook
Make the brand worth followingInstagram
Reels, Stories, creator-led ideas and shoppable moments that move people from inspiration to consideration.
Talk through Instagram
Earn the next discovery
Native short-form creative, sharp opening hooks and paid amplification designed for how TikTok is actually watched.
Talk through TikTokSocial creative
Social-first creative built for the pace, format and attention patterns of the platforms people use every day.
The right message.
A TikTok discovery needs a different first three seconds from a Facebook lead ad. A Reel earns attention; a useful reply builds trust; retargeting helps someone decide. The work is connecting those moments.
“A strategic partner that actually delivers.”Broil King · client feedback
From scroll to sale
An example customer journey, not a performance claim
Discover
+ ReelsHow our social media
campaigns work.
From the first channel audit to the next monthly review — content, community and reporting stay connected.
Discovery & benchmarking
We clarify your audience, offer, sales journey, current channels, creative resources and the commercial outcome social needs to support.
Social strategy
Research becomes a focused channel, audience, content and distribution plan with clear roles and priorities.
Creative system
We build repeatable content pillars, formats, messages and production rhythms that keep quality high without chasing noise.
Publish + promote
Launch & distribution
Content is published with the right paid support, audience setup, tracking and platform-specific execution.
Listen + learn
Community & optimisation
We monitor response, manage agreed community activity and improve creative, delivery and budget from real audience signals.
Measure + refine
Measure & improve
Reporting connects attention to useful outcomes, explains what changed and turns every cycle into a clearer next action.
Social ads diagnostics
Social ads rarely stalls for just one reason.
Instagram
When performance isn’t where it should be, simply increasing the budget isn’t the answer.
People don’t stopCreative problem
People stop but don’t clickMessage / offer problem
People click but don’t enquire or buyConversion problem
Plenty of leads but poor qualityQualification / targeting problem
Sales happen but acquisition is too expensiveEconomics / optimisation problem
Results were good but started decliningCreative fatigue / saturation problem
We find the constraint before throwing more money at it.
Great targeting can’t fix bad creative.
The platforms can distribute the content. They can’t make someone care about a boring one.
That’s why creative isn’t something we make once and leave running. It’s one of the biggest variables we continuously test across feeds, Stories and short-form video.
Illustrative product ad
Made for discovery
Stop
Earn attention.
Explain
Make the value obvious.
Prove
Give people a reason to believe.
Convert
Give people a reason to act.
05
Remind
Bring interested people back.
Product demonstrations, benefits, creator-style content, reviews, comparisons and offers.
One post isn’t a strategy.
Social media economics
What can you actually
afford to pay for
a customer?
Before talking about social media spend, we work backwards from the economics of your business.
Lead generation
- What is a new customer worth?
- How many qualified leads become customers?
- What percentage of enquiries are actually qualified?
- What can you afford to pay for a new customer?
E-commerce
- What’s your average order value?
- What’s your gross margin?
- How often does a customer purchase again?
- What can you afford to spend acquiring them?
We build the marketing economics around the business — not the other way around.
Work out my social opportunityBuyer guide
Before you hire a social media agency, ask these 6 questions.
01
What are we actually optimising for?
Clicks, followers, leads, qualified leads, purchases, revenue or customers?
02
How will you measure lead quality?
More forms mean very little if they don’t become genuine opportunities.
03
What’s your creative testing process?
Ask how hooks, messages, offers and formats are continually tested.
04
How will the platforms know what becomes a sale?
Measurement shouldn’t automatically stop at the form submission.
05
How do you know when to scale?
More spend isn’t growth if acquisition economics deteriorate.
06
What happens when performance falls?
You want diagnosis and testing — not simply “increase the budget.”
If an agency can’t explain these clearly, keep asking questions.
The Gravity difference
We don’t just manage
We build a customer acquisition system around it.
The channel is only one part of the result. The offer, creative, conversion journey, follow-up and measurement all matter. We connect them.
Speak to an expert now
Strategy
Know what each channel needs to achieve.
Creative
Give people a reason to stop and care.
Conversion
Turn attention into enquiries or purchases.
Measurement
Understand what’s creating customers.
Social strategy. Real growth.Featured in
Our founder
Good people.
Great results.
At Gravity Co, social media is built around people and business outcomes. Strong strategy, useful execution and measurable results sit at the heart of every campaign.
LukeLuke
Founder & CEO, Gravity Co
Founder & CEO, Gravity Co
“Good marketing should create opportunities, freedom and a better tomorrow.”
Jett
Ops Manager
Jen
COO
Luke
CEO
Cielo
Creative Design
Arun
SEO & Paid Search Expert
Andy
Photographer / Videographer
Latest social insights
Ideas, strategies
and platform updates.
FAQ
Social media,
answered.
Straight answers about strategy, timing, investment, reporting and sustainable social media growth.
Ask us anythingWhich social media platforms should our business use?
The right mix depends on your audience, buying journey, creative strengths and commercial goal. We prioritise the channels with a clear role rather than spreading effort everywhere.
Do you create the content as well as manage the accounts?
Yes. Scope can include strategy, concepts, copy, design, video direction, publishing and community management, shaped around the production support your team already has.
Can you manage organic and paid social together?
Yes. Organic content reveals what earns attention and builds trust, while paid distribution extends the strongest ideas to the right audiences. A connected plan helps both perform better.
How do you measure social media performance?
We connect platform metrics to the purpose of the campaign, including qualified traffic, enquiries, sales, audience growth and creative learning where tracking allows.
How quickly can social media campaigns improve?
Paid campaigns can produce early signals quickly, while a distinctive content system and trusted community build over time. We set realistic milestones before launch and improve from live data.
Ready to grow through social?
Let’s build a bigger tomorrow.
Book a strategy call and let’s talk about what social media can achieve for your business.
Better social
Tell us about your business, your channels and the outcome you want. We'll recommend the right mix of Meta, Facebook, Instagram and TikTok for your goals.
Instagram