“Gravity’s innovative marketing strategies have helped businesses skyrocket our brand visibility, driving impressive customer engagement and record-breaking sales”
Peter
2.2/dayAvg. calls
1.3%CTR
$20CPL
Answer engine optimisation Australia
Answer Engine
Optimisation.
AEO helps search engines and AI assistants understand, retrieve and cite your expertise when customers ask high-intent questions.
Australians ask
ChatGPTPerplexityGeminiClaudeCopilot
Testimonials
Feedback From
Businesses Just Like You.
“Professional, Creative & Results Driven”
We partner with ambitious Australian brands to turn stronger search visibility into measurable business growth.
Plus Fitness
Middy's
MIMO
HUME
The Talk Lab
Broil King
Quality Discount Shutters
Dukes of York
Recognised
Awards &
recognition
Proud to be recognised for our work, creativity and results.
Client case studies
Real questions.
Real growth.
See how connected digital strategy and performance thinking has helped ambitious brands grow.
+132%Increase in Ads clicks
Australia's largest independent electrical wholesaler. 100% Australian-owned and family operated since 1928, Middy's has grown to 100+ branches nationwide and employs more than 700 people across Australia.
500k+Accounts reached
An Australian success story. 100% Australian-owned and family operated, Hume has grown from just 15 people in 1953 to 1,200+ employees across Australia, operations in every capital city and production capacity exceeding 3 million doors annually. Over 70 years of Australian manufacturing, innovation and extraordinary scale.
2.2/dayAvg. calls per location
Australia's most trusted tyre brand. Bridgestone is a global leader in tyres and mobility, with 1,500+ employees and 300+ stores across Australia. Named Australia's most trusted tyre brand for 13 years running.
Where the questions go now
Australians ask
ChatGPT, Perplexity,
Gemini and Claude.
Each assistant finds and quotes sources differently. We work across all of them so your business is described accurately wherever the question is asked.
Engines we optimise forChatGPTPerplexityGeminiClaudeCopilot
ChatGPT
Quick recommendations
The default assistant for most Australians — asked directly who to use and what something involves.
Perplexity
Buying research
Search-first answers with visible sources, popular with people comparing providers before they call.
Gemini
Everyday Google use
Built into Google search results, Android and Workspace, so it shows up without being sought out.
Claude
Detailed evaluation
Favoured for longer, more careful reasoning — technical briefs, scopes and comparisons.
Copilot
Work and Windows
Sits inside Microsoft 365 and Edge, common across Australian offices and trades admin.
Product names and logos are the property of their owners. Gravity Co is not affiliated with, or endorsed by, any AI platform.
Our AEO services
Two jobs:
be findable,
be quotable.
Answer engines have to retrieve your information before they can use it, and trust it before they cite it. Those are two different pieces of work.
Retrievability
Make the answer
easy to find
and lift.
If a model cannot reach your page, parse it or work out what it says, you are not in the running. We clean up crawl access, page structure, headings, definitions and structured data so your expertise is retrievable in whole, useful passages.
CrawlableParsableStructuredRetrieved
Perplexity
“How much does a commercial fitout cost?”
Costs usually depend on scope, compliance and site access1 rather than a single fixed rate.
1yourbusiness.com.au2industry body
Answer blocks on your page
What is it?
A one-sentence definition anyone can quote.
What does it cost?
A clear range with the factors that move it.
How long does it take?
A realistic timeframe, not a slogan.
Written for people first — structured so machines can lift it accurately.
A brilliant answer nobody can retrieve is invisible.
Credibility
Give it a reason
to choose you
as the source.
Engines compare sources before they commit to one. Real expertise, named authors, first-hand detail, consistent business facts and credible third-party references are what separate a citation from a skim.
ExpertiseEvidenceConsistencyCited
Claude
“Who is credible for this in Brisbane?”
The most consistently referenced providers publish their own methods and pricing detail1.
1Your site2Trade association3Local press
You cannot fake being the best source. You can be it.
Questions, clarity, evidence
Content designed
to answer well.
“A strategic partner that actually delivers.”
Gravity Co client
Answer engines retrieve passages, compare sources and assemble direct responses. Clear structure helps, but credibility and useful first-hand information still determine whether a source deserves citation.
We map the questions customers ask before, during and after a buying decision, then improve the pages, entities and structured information that support accurate answers.
AEO complements SEO. Crawlability, authority and strong content remain the foundation; answer formatting makes that foundation easier to retrieve.
Question research
AskAnswer architecture
RetrieveStructured data
AssembleCitation readiness
CiteIllustrative — every engine retrieves differently, but clarity, evidence and credibility decide who gets used.
Engine by engine
Four assistants.
Four ways to get quoted.
The work overlaps, but the emphasis changes. Here's what actually moves the needle on each one.
ChatGPTOpenAI
ChatGPT recommends what it trusts
Answers lean on an established picture of who you are, reinforced by live search when it browses. Consistent business facts and credible mentions matter more than page volume.
Entity consistencyThird-party mentionsClear service pages
PerplexityPerplexity AI
Perplexity shows its sources
Every answer is built from pages it can fetch right now, with the source listed beside it. Clean, quotable passages get pulled straight into the response.
Crawlable pagesDirect answersFresh, dated content
GeminiGoogle
Gemini leans on Google
Grounded in Google's index, Business Profile and Knowledge Graph, so your local presence and structured data carry real weight here.
Structured dataGoogle Business ProfileSearch visibility
ClaudeAnthropic
Claude rewards depth
Longer, more careful answers favour sources with real substance — methods, specifics, numbers you can stand behind, and named expertise.
First-hand detailNamed authorsDocumented process
Question mapping
People stopped
typing keywords.
They ask questions now.
We map the real questions asked before, during and after a buying decision — then make sure your site holds the clearest, most credible answer to each one.
ChatGPT
Explain this simply — what actually is it?
A one-line definition first, then the detail behind it — lifted from your page.
Discovery
“What actually is this?”
Someone new to the problem, sizing it up.
What you need: A plain definition an engine can quote in one line.
Perplexity
What does it cost, and what moves the price?
A live web answer with the range, the factors and the sources named.
1your site2industry body
Comparison
“What does it cost?”
A buyer trying to budget before they call.
What you need: An honest range and the factors that move it.
Gemini
AI Overview
Your business surfaced in the overview, backed by your Google presence.
Decision
“Who should I use?”
Someone ready to shortlist providers.
What you need: Clear proof of who you serve and what you do well.
Claude
Is this the right fix for my place?
First-hand detail only a practitioner would know — checked and cited.
Validation
“Is this the right fix?”
A customer checking advice they were given.
What you need: First-hand detail only a practitioner would know.
Answer quality
A page can rank well and still never get quoted.
Ranking rewards a whole page. Answering rewards a specific passage. We rewrite the parts that matter so a direct question has a direct, attributable answer — with the depth and evidence behind it that earns trust.
QuestionDirect answerEvidenceAttribution
Generic page
SkimmedSays everything, answers nothing specific
Answer-ready page
QuotableDirect response, named expertise, supporting detail
Illustrative comparison — no agency controls which source an engine displays.
AEO diagnostics
Before we write a word,
we audit what machines see.
Most sites that never get cited are not short on content. They are hard to parse, inconsistent about who they are, or thin on the specific detail an answer needs.
Crawler access by engine
ChatGPT
GPTBot / OAI-SearchBot
Perplexity
PerplexityBot
Gemini
Google-Extended
Claude
ClaudeBot
We check each of these can reach the pages that matter — and that you've decided which should be allowed.
1
Crawler access
Can answer-engine crawlers reach your key pages, or are they blocked in robots.txt?
2
Page structure
Do headings, definitions and lists make each answer easy to isolate?
3
Entity consistency
Are your name, services, locations and people described the same way everywhere?
4
Structured data
Is schema accurate and matched to the visible content, not bolted on?
5
Evidence depth
Is there first-hand detail, or generic copy anyone could have written?
6
Third-party corroboration
Do credible external sources describe you the way you describe yourself?
AEO investment
What shapes your
AEO investment?
Scope depends on the size of your site, how much needs rewriting, how many services and locations you cover, and how much subject-matter input we need from your team.
- Site size & condition
- Number of services
- Question set breadth
- Content production volume
- Schema & technical work
- Monitoring cadence
Clear inclusions and priorities, agreed before anything starts.
Scope my AEO programBuyer guide
Before you hire an AEO agency, ask these 6 questions.
01
How do you decide which questions to target?
There should be a mapped, commercial question set — not a list of keywords renamed.
02
What changes on the site itself?
Ask for specifics: structure, answers, schema, internal links, author credentials.
03
How is expertise captured?
Good AEO needs your people. Ask how they'll interview your team and use what they know.
04
What is measured?
Answer appearances, citations, search visibility and enquiries — with honest caveats.
05
What do you refuse to do?
Anyone willing to fabricate reviews, authors or claims will damage your credibility.
06
What is guaranteed?
Nothing about placement can be. Be wary of anyone promising AI citations.
The Gravity difference
We don’t write for robots.
We make expertise retrievable.
Answer engines reward the source that is clearest, most specific and most credible. That starts with what your team genuinely knows — then we structure it so it can be found, understood and quoted.
Speak to an expert now
QuestionsMapped from real buying behaviour.
ClarityAnswers a machine can lift without guessing.
EvidenceFirst-hand expertise, never invented proof.
ConsistencyOne version of your business, everywhere.
AEO strategy. Real growth.Featured in
Our founder
Good people.
Great results.
At Gravity Co, answer visibility is built around people and business outcomes. Strong strategy, useful execution and measurable results sit at the heart of every campaign.
LukeLuke
Founder & CEO, Gravity Co
Founder & CEO, Gravity Co
“Good marketing should create opportunities, freedom and a better tomorrow.”
Jett
Ops Manager
Jen
COO
Luke
CEO
Cielo
Creative Design
Arun
SEO & Paid Search Expert
Andy
Photographer / Videographer
Latest AEO insights
Ideas, strategies
and AEO updates.
FAQ
AEO,
answered.
Straight answers about strategy, timing, investment, reporting and sustainable answer visibility growth.
Ask us anythingWhat is answer engine optimisation?
AEO improves how clearly your content answers questions and how easily search and AI systems can retrieve, understand and cite that information.
Is AEO different from SEO?
Yes, but they overlap. SEO builds discoverability and authority; AEO adds question-led structure and retrievability for direct answers.
Does schema guarantee an AI citation?
No. Structured data can clarify information, but useful content, authority and corroborating sources remain essential.
Can you guarantee featured snippets?
No. We improve answer quality and technical clarity, but search platforms control which source they display.
How is AEO measured?
We track relevant answer appearances, citations, search visibility and downstream traffic or enquiries where measurement allows.
Ready to become the answer?
Let’s build a bigger tomorrow.
Book a strategy call and let’s talk about what answer visibility can achieve for your business.
The question that matters
Don’t ask “are we ranking?”
Ask if you’re the answer.
For service businesses: when someone asks an assistant who to use, does your name come up — and is it described correctly?
For considered purchases: when a buyer asks how something works or what it costs, is your explanation the one being quoted?
- Questions mapped to real demand
- Answers written with your team
- Structured data that matches the page
- Honest reporting, no citation promises
Let’s see how answer engines currently describe your business.
Tell us what you do and who you serve. We’ll review your site, your entity signals and the questions worth owning, then show you how we’d approach it.
Book a callNo agency can guarantee an AI citation. We improve the signals platforms actually use, and report honestly on what changes.