Gravity Co founder wearing a shirt that reads Good marketing builds freedom
Gravity Co logo

SEO for ambitious brands

SEO Agency
Australia.

Commercial SEO that connects technical foundations, useful content, local search and authority to qualified traffic, enquiries and revenue.

BRIDGESTONE SELECT
PLUS FITNESS
MIDDY'S
MIMO AESTHETICS
HUME
THE TALK LAB
BROIL KING
QUALITY DISCOUNT SHUTTERS
DUKES OF YORK

Testimonials

Feedback From
Businesses Just Like You.

We partner with ambitious Australian brands to turn stronger search visibility into measurable business growth.

“Gravity’s innovative marketing strategies have helped businesses skyrocket our brand visibility, driving impressive customer engagement and record-breaking sales”

Peter

BRIDGESTONE SELECT
2.2/dayAvg. calls
1.3%CTR
$20CPL
PLUS FITNESS

Plus Fitness

MIDDY'S

Middy's

MIMO AESTHETICS

MIMO

HUME

HUME

THE TALK LAB

The Talk Lab

BROIL KING

Broil King

QUALITY DISCOUNT SHUTTERS

Quality Discount Shutters

DUKES OF YORK

Dukes of York

Recognised

Awards &
recognition

Proud to be recognised for our work, creativity and results.

SEO case studies

Real rankings.
Real growth.

See how connected search, content and performance thinking has helped ambitious brands grow.

MIDDY'S case study
+132%Increase in Ads clicks

Australia's largest independent electrical wholesaler. 100% Australian-owned and family operated since 1928, Middy's has grown to 100+ branches nationwide and employs more than 700 people across Australia.

MIDDY'S logo
HUME case study
500k+Accounts reached

An Australian success story. 100% Australian-owned and family operated, Hume has grown from just 15 people in 1953 to 1,200+ employees across Australia, operations in every capital city and production capacity exceeding 3 million doors annually. Over 70 years of Australian manufacturing, innovation and extraordinary scale.

HUME logo
BRIDGESTONE case study
2.2/dayAvg. calls per location

Australia's most trusted tyre brand. Bridgestone is a global leader in tyres and mobility, with 1,500+ employees and 300+ stores across Australia. Named Australia's most trusted tyre brand for 13 years running.

BRIDGESTONE logo

Why SEO & GEO compound

Search compounds.
SEO is king again.

Paid ads rent attention — the moment the spend stops, the leads stop with it. SEO and GEO work the other way: every article, every local signal, every month of momentum builds on the last. For a business that wants to dominate its region, nothing else stacks like this.

Growth over 24 months#1 in Google SEO & GEO Paid Ads
spend stopsMonth 3 · foundationMonth 6 · momentumMonth 12 · authorityMonth 24 · compoundingMonth 1Month 6Month 12Month 24

Illustrative curves — every market differs, but the shape never does: SEO compounds, ads switch off.

The AI era changed everything

Where ChatGPT &
Perplexity get answers.
!

ChatGPT, Perplexity, Gemini, Claude and Copilot all build their answers from Google's index and search data. When someone asks an AI who to hire, it leans on what Google already trusts — so strong SEO now feeds every answer engine at once. Optimise for Google, and GEO follows.

Answers built on GoogleChatGPTPerplexityGeminiClaudeCopilot

More AI search than ever. More reason to own Google. SEO is king.

Compounding returns

Month 24 of SEO costs the same as month 1 — but delivers exponentially more. The clicks you earn aren't re-auctioned every morning.

You own the demand

Rankings, reviews, content and local signals are assets on your books. Ads are rent; search is equity.

Dominate your region

Local pack, Maps, suburb pages, city and state terms — each layer compounds into total ownership of your patch.

Our SEO services

Three organic
growth engines.

Technical foundations and search-led content, local visibility across Maps, and authority strong enough to be cited by AI answers — run as one program.

Technical & content

Own the
result people
click.

Crawlability, site structure, page speed and genuinely useful service and guide pages — so the right page can rank for the right search.

commercial electrician brisbane

yourbusiness.com.au › services › commercial

SEO

Commercial Electrician Brisbane | Licensed, Insured, 24/7

Fit-outs, maintenance and compliance for Brisbane businesses. Same-week site attendance.

ServicesProjectsService areasContact

Local directory listing

directory.com.au › electricians

Competitor services page

competitor.com.au › commercial

Strategists reviewing search rankings and a content plan

Rankings follow relevance, not tricks.

Local & Maps

Win the
searches near
you.

Google Business Profile, review momentum, service-area coverage and landing pages that match how people actually search locally.

Local pack · Maps
Your businessProfile exampleMaps
Competitor AProfile example
Competitor BProfile example
Local shop owner standing in their storefront doorway

Proximity matters. So does proof.

Authority & AI search

Be the source
answers are
built from.

Clear entities, structured data, genuine expertise and defensible references — the signals that get a business quoted in AI answers and featured results.

AI answer · sources cited
1yourbusiness.com.au › guides
2industry-body.org.au › standards
3news.com.au › business
Business owner reviewing website analytics on a laptop

Visibility beyond the blue links.

GMB · Google Business Profile

Your GMB profile is the
new first impression.

For local businesses, your Google Business Profile — GMB, formerly Google My Business — is where most customers meet you first. It shows in Search and Maps, before they ever reach your website. We treat your GMB like a living storefront, not a set-and-forget listing.

cafes near me
Example cafe owner at the counterLocal cafe entrance

Your Business

4.8★★★★★(128)·Cafe

Brisbane, Queensland

Example GMB profile
OverviewUpdatesReviewsPhotosAbout
Call
Directions
Save
Website
Serving Brisbane and surrounding suburbs
Open · Hours and holiday updates on your profile
Website · Menu · Services
Illustrative listing — not a real business or review score

Every kind of SEO

One connected program,
scaled to wherever you sell.

From a single suburb to national search, each layer builds on the one beneath it — so the effort compounds instead of starting over.

Local SEOOwn the “near me” searches that turn into calls and visits.
Suburb & city SEODedicated pages for every suburb and service area you cover.
Regional SEOVisibility across the corridors and growth areas around your hub.
State SEOFound in every major city and region across your state.
National SEOCompete Australia-wide for your highest-value service terms.
eCommerce SEOProduct, category and shopping-search growth for online stores.
Technical SEOSpeed, structure and crawlability — the foundations everything sits on.
Content SEOGuides and service pages that answer real buyer questions.
AI search optimisationBe the business AI answers cite, recommend and link to.

No cost. No obligation.

Scared your current agency
isn’t doing what they
say they are?

You’re paying every month and still can’t tell what’s actually being done. Find out — we’ll audit your own website and show you exactly where you stand.

  • RankingsWhere you actually show up today — and what the gap is really costing you.
  • Technical healthSpeed, indexing and crawl issues quietly holding your site back.
  • Content & authorityThe topics and links your competitors are collecting instead.
  • Local & AI searchYour GMB presence, and whether AI answers ever cite you.

Free SEO audit

Enter your website for a free SEO Audit.

One field and your email — we’ll do the rest and send you a plain-English report on what’s working, what isn’t, and what we’d fix first.

Takes about ten seconds. No contracts, no sales pitch.

Search expertise, commercial focus

SEO for the
Australian market.

Broil KingClient review
Client feedback
“A strategic partner that actually delivers.”
Client feedback · Review source not verified

Search demand is not one uniform market. A local service business, a professional firm, a multi-location retailer and an eCommerce brand each face different intent, competition and conversion challenges.

For service-area businesses, useful location coverage, strong service pages, genuine reviews and a complete Google Business Profile establish local relevance without creating dozens of weak, near-identical location pages.

For physical locations and multi-location brands, Maps visibility also depends on accurate business details, categories, review momentum and strong landing-page alignment. National and eCommerce businesses need a different emphasis across architecture, product discovery, content and authority.

The search journeyIllustrative · example
DiscoverLocal SEO
CompareGoogle Maps optimisation
TrustService-area search
EnquireNational & eCommerce SEO

One connected journey — the search, the page and the proof all line up.

Our process

How our SEO
campaigns work.

Trades business owner on his phone reading a new enquiry
emergency electrician brisbane
Technical audit
Pages indexedChecked
Duplicate titlesReviewed
Slow templatesIn progress
Broken internal linksReviewed
Cafe owner greeting customers at the door of her Brisbane cafe
best brunch near me
Organic visibility

yourcafe.com.au › menu

SEO

Best Brunch in Brisbane | Book a Table Online

Illustrative visibility trend · example data

Retail studio owner arranging products on her shelves
handmade ceramics brisbane
Content opportunities
Service page: commercial fit-outsHigh
Guide: compliance checklistHigh
Location: inner northMedium
FAQ hub: pricing questionsMedium
01

Discovery & benchmarking

We clarify your growth goals, priority services, margins, geography and sales capacity, then establish a clear organic-search baseline.

02

SEO strategy

Research becomes a prioritised roadmap across technical work, page improvements, content, local search and authority.

03

Technical & on-page

We remove crawl and indexation barriers, strengthen site structure and improve the pages closest to revenue first.

04

Content & authority

We create genuinely useful resources and build relevant authority through credible outreach, relationships and digital PR.

05

Local & AI search

We improve Maps and local signals while making important business information easier for answer engines to understand and cite.

06

Measure & improve

Reporting focuses on qualified visits, enquiries and sales contribution, with a clear next action every cycle.

Search diagnostics

SEO rarely stalls for just one reason.

Publishing more pages on top of an unresolved problem just creates more pages with the same problem.

Pages that never get indexedCrawl and quality problem
Rankings without enquiriesSearch intent problem
Traffic that arrives and leavesPage experience problem
Invisible in the local packLocal signal problem
Strong brand, weak service pagesSite structure problem
Growth that quietly stalledAuthority and freshness problem

We find the constraint before writing another word of content.

Organic search economics

What is a top search
position actually
worth to you?

Before discussing scope, we work backwards from your margins, close rate and customer value — then decide how much search visibility is worth pursuing.

Local & service

  • What is a new customer worth?
  • How many enquiries become customers?
  • Which services carry the best margin?
  • Which locations do you actually service?

National & eCommerce

  • How competitive is the category?
  • How strong is the current site?
  • How much content already exists?
  • How fast do you need to compound?
Business owner checking organic traffic growth

Scope should be sized by opportunity — not by a fixed monthly package.

Work out my search opportunity

Buyer guide

Before you hire an SEO agency, ask these 6 questions.

01

What are we optimising for?

Rankings, traffic, enquiries or revenue?

02

How do you decide what to work on?

Ask how opportunity and effort are prioritised.

03

Who owns the site, content and data?

You should keep every account and every page.

04

How is organic performance tracked?

Enquiries and calls, not just ranking screenshots.

05

What happens after the quick wins?

Real growth needs a plan beyond the first audit.

06

What do you refuse to do?

Good agencies say no to risky links and thin pages.

If an agency can’t explain these clearly, keep asking questions.

The Gravity difference

We don’t chase rankings.
We build demand.

A strategic, hands-on organic search partner focused on qualified demand and measurable business growth — technical foundations, content, local visibility and authority managed as one system.

Speak to an expert now
A business owner smiling at his phone after new customers found him through search
Organic result · example

Your Business — Open Near You

yourbusiness.com.au

Found without ads
Search intentTarget the searches that can actually become customers.
Technical healthRemove the barriers stopping pages from being found.
Useful contentAnswer real questions better than the page ranking now.
Local & authorityEarn the trust signals that hold a position over time.
Luke, Founder and CEO of Gravity CoSearch strategy. Real growth.
Featured inForbesBusiness Insider

Our founder

Good people.
Great results.

At Gravity Co, organic search is built around people and business outcomes. Strong strategy, useful execution and measurable results sit at the heart of every campaign.

LukeLuke
Founder & CEO, Gravity Co
“Good marketing should create opportunities, freedom and a better tomorrow.”
Jett

Jett

Ops Manager

Jen

Jen

COO

Luke

Luke

CEO

Cielo

Cielo

Creative Design

Arun

Arun

SEO & Paid Search Expert

Andy

Andy

Photographer / Videographer

Latest SEO insights

Ideas, strategies
and search updates.

View insights

FAQ

SEO questions,
answered.

Straight answers about strategy, timing, investment, reporting and sustainable organic search growth.

Ask us anything
How long does SEO take to work?

Some technical and page improvements can move within weeks, while meaningful competitive growth normally compounds over several months. We set the baseline and expectations before work begins.

How much does SEO cost?

Investment depends on your market, current website, number of priority services or locations, content needs and growth target. We provide a clear scope after discovery rather than inventing a one-size-fits-all price.

Can you guarantee first place on Google?

No credible agency can guarantee a position it does not control. We provide a transparent strategy, high-quality implementation and reporting tied to commercial outcomes.

Do backlinks still matter?

Relevant, trustworthy references remain valuable. We focus on quality, context and editorially defensible authority rather than bulk links or risky paid-link schemes.

How do you measure SEO performance?

We report on qualified visibility, organic traffic, enquiries, calls and revenue where tracking allows — with clear explanations of what changed and what happens next.

Brisbane skyline

Ready to grow through search?

Let’s build a bigger tomorrow.

Book a strategy call and let’s talk about what organic search can achieve for your business.

The question that matters

Don’t ask “are we ranking?”
Ask what search is
actually producing.

For service businesses: how many qualified enquiries and calls did organic search create this month?

For eCommerce: what revenue and margin did organic traffic return?

That’s the level we want SEO measured at.

  • Qualified enquiries, not raw traffic
  • Revenue, not ranking screenshots
  • Owned site, content and data
  • Commercial reporting every month

Let’s work out what organic search could actually do for your business.

Send your website and we’ll review the current search position, the gaps and how we would approach it.

Build my SEO strategy

Start a conversation

Tell us what you want SEO to achieve.

Share the essentials and our Brisbane team will contact you about the right next step.

07 3708 1444