“Gravity’s innovative marketing strategies have helped businesses skyrocket our brand visibility, driving impressive customer engagement and record-breaking sales”
Peter
2.2/dayAvg. calls
1.3%CTR
$20CPL
Testimonials
Feedback From
Businesses Just Like You.
“Professional, Creative & Results Driven”
We partner with ambitious Australian brands to turn stronger social attention into measurable business growth.
Plus Fitness
Middy's
MIMO
HUME
The Talk Lab
Broil King
Quality Discount Shutters
Dukes of York
Recognised
Awards &
recognition
Proud to be recognised for our work, creativity and results.
Client case studies
Real consistency.
Meet some of the brands we’ve worked with. Your management plan is tailored to your channels, audience and available content.
+132%Increase in Ads clicks
Australia's largest independent electrical wholesaler. 100% Australian-owned and family operated since 1928, Middy's has grown to 100+ branches nationwide and employs more than 700 people across Australia.
500k+Accounts reached
An Australian success story. 100% Australian-owned and family operated, Hume has grown from just 15 people in 1953 to 1,200+ employees across Australia, operations in every capital city and production capacity exceeding 3 million doors annually. Over 70 years of Australian manufacturing, innovation and extraordinary scale.
2.2/dayAvg. calls per location
Australia's most trusted tyre brand. Bridgestone is a global leader in tyres and mobility, with 1,500+ employees and 300+ stores across Australia. Named Australia's most trusted tyre brand for 13 years running.
Four feeds.
Each platform needs its own publishing rhythm, format and community response. We plan, produce, schedule and look after them as one coordinated program.
Managed for your brandKeep Facebook and Instagram aligned with one content calendar, shared approvals and clear reporting across both channels.
Talk through Meta
Managed for your brandPlan useful posts, keep your page current and respond to community conversations in your brand voice.
Talk through Facebook
Managed for your brandInstagram
Build a consistent mix of posts, Reels and Stories, with publishing and community care handled together.
Talk through Instagram
Managed for your brand
Plan platform-native short-form ideas, coordinate production and publish at a cadence your team can sustain.
Talk through TikTokManaged social content
Platform-native formats and creative examples. Your ongoing content calendar, production and publishing are scoped around your brand; paid campaigns are optional.
The right message.
Instagram Reels, Facebook posts and TikTok videos are not interchangeable. We adapt the format and schedule for each channel, keep your profiles current and respond to your community in your brand voice.
“A strategic partner that actually delivers.”Broil King · client feedback
From plan to conversation
An example of how managed channels support your customers
Discover
+ ReelsHow our social media
management works.
From the first channel audit to the next monthly review — content, community and reporting stay connected.
Channel audit
Profile health
Content quality
Audience fit
Response times
Performance review
Review · Identify · PrioritiseChannel audit
Review current profiles, content, audience, response times and what is working today.
Content plan
Agree pillars, formats, posting frequency, tone and the offers each month should support.
Production
Shoot, design, write and edit the month’s content ahead of time so nothing is rushed.
Publish + promote
Approval & scheduling
You approve the calendar, we schedule every post across the right platforms and times.
Listen + learn
Community management
Reply to comments, messages and reviews inside agreed response times and flag leads to your team.
Measure + refine
Report & adjust
Review performance and enquiries each month, then adjust the next calendar accordingly.
Social management diagnostics
Social management rarely stalls for just one reason.
Instagram
When your channels lose momentum, the answer is a clear owner, a workable calendar and a response plan — not more posts for the sake of it.
Posts go quiet when the team gets busyCalendar / ownership
Content feels different every weekBrand / creative system
Comments or DMs go unansweredCommunity response
Approval delays stop publishingWorkflow / scheduling
The profiles are out of dateProfile housekeeping
Reports list likes but no next stepsMeasurement / review
We fix the workflow before asking you to publish more.
Consistent doesn’t mean repetitive.
Your monthly calendar needs a balance of useful ideas, recognisable creative and timely conversations — not the same template every week.
We plan content themes, write captions, create platform-native posts and video, collect your approvals and learn from what your audience responds to.
Illustrative product ad
Made for discovery
Stop
Earn attention.
Explain
Make the value obvious.
Prove
Give people a reason to believe.
Convert
Give people a reason to act.
05
Remind
Bring interested people back.
A consistent brand voice in comments and messages, with a clear process for handoffs and sensitive enquiries.
One post isn’t a plan.
Management investment
What goes into
your monthly
management?
The right scope depends on your channels, production needs and how hands-on you want your team to be. We agree the work before quoting a monthly fee.
- How many channels need managing?
- How much content and video do you need?
- Will you supply assets or need production?
- What community response coverage is required?
No mystery packages. A clear calendar, responsibilities and reporting rhythm.
Discuss my management scopeBuyer guide
Before you hire a social media manager, ask these 6 questions.
01
Who plans the calendar?
Ask when you see the plan and how your campaigns and seasonal moments are included.
02
How do approvals work?
Confirm who signs off copy and creative before anything is published.
03
Who answers the community?
Agree response windows, brand voice and escalation for sensitive enquiries.
04
Which platforms are included?
Each extra channel has a different format, workflow and production requirement.
05
Who owns the accounts and assets?
Your business should keep access to its profiles and content.
06
What does reporting change?
A useful monthly review shapes the next calendar, not just a list of likes.
A reliable process matters as much as good creative.
The Gravity difference
We don’t just schedule
We look after the whole presence.
From the monthly plan to approvals, publishing, community response and review, one accountable team keeps your channels active and your brand consistent.
Speak to an expert now
Planning
Agree the calendar and content priorities ahead of time.
Production
Create and approve posts before the schedule begins.
Community
Respond and escalate within agreed guidelines.
Reporting
Review what worked and shape the next month.
Social Media Management strategy. Real growth.Featured in
Our founder
Good people.
Great results.
At Gravity Co, social media is built around people and business outcomes. Strong strategy, useful execution and measurable results sit at the heart of every campaign.
LukeLuke
Founder & CEO, Gravity Co
Founder & CEO, Gravity Co
“Good marketing should create opportunities, freedom and a better tomorrow.”
Jett
Ops Manager
Jen
COO
Luke
CEO
Cielo
Creative Design
Arun
SEO & Paid Search Expert
Andy
Photographer / Videographer
Latest Social Media Management insights
Ideas, strategies
and Social Media Management updates.
FAQ
Social media management,
answered.
Straight answers about strategy, timing, investment, reporting and sustainable social media growth.
Ask us anythingWhat does social media management include?
Planning, content production, captions, scheduling and publishing, community management, profile housekeeping and monthly reporting. The exact scope depends on how many channels and how much content you need.
How much does social media management cost in Australia?
Pricing depends on the number of platforms, volume of content, how much video production is involved and whether paid campaigns are included. We quote a fixed monthly scope after a short discovery call.
Which platforms do you manage?
Instagram, Facebook, TikTok, LinkedIn, YouTube and Google Business Profile. We recommend only the channels your customers actually use rather than managing everything by default.
Do you create the content or do we supply it?
We can do both. Most clients have us produce the content, while some supply raw footage or product imagery that we edit, caption and publish.
Do you reply to comments and messages?
Yes. Community management is included with agreed response times, tone guidelines and escalation rules for complaints or sales enquiries.
Do we approve posts before they go live?
Yes. You receive the calendar in advance and approve it in one pass, so there is no daily back and forth.
Is there a lock-in contract?
We typically work to an initial term so the strategy has time to work, then continue month to month. Terms are agreed upfront in writing.
Who owns our accounts and content?
You do. Your business keeps ownership and admin access to every profile, asset and piece of content we produce.
Want your social handled?
Let’s build a bigger tomorrow.
Book a strategy call and let’s talk about what social media can achieve for your business.
Better social
Tell us which channels you run, what content you need and where your team needs support. We’ll recommend a management scope covering planning, production, publishing, community and reporting.
Instagram