“Gravity’s innovative marketing strategies have helped businesses skyrocket our brand visibility, driving impressive customer engagement and record-breaking sales”
Peter
2.2/dayAvg. calls
1.3%CTR
$20CPL
Instagram marketing agency Australia
Instagram
Marketing Agency.
Reels, Stories, creator-style content, community and paid amplification designed around how people discover and buy on Instagram.
Testimonials
Feedback From
Businesses Just Like You.
“Professional, Creative & Results Driven”
We partner with ambitious Australian brands to turn stronger social attention into measurable business growth.
Plus Fitness
Middy's
MIMO
HUME
The Talk Lab
Broil King
Quality Discount Shutters
Dukes of York
Recognised
Awards &
recognition
Proud to be recognised for our work, creativity and results.
Client case studies
Real stories.
Real growth.
See how connected digital strategy and performance thinking has helped ambitious brands grow.
+132%Increase in Ads clicks
Australia's largest independent electrical wholesaler. 100% Australian-owned and family operated since 1928, Middy's has grown to 100+ branches nationwide and employs more than 700 people across Australia.
500k+Accounts reached
An Australian success story. 100% Australian-owned and family operated, Hume has grown from just 15 people in 1953 to 1,200+ employees across Australia, operations in every capital city and production capacity exceeding 3 million doors annually. Over 70 years of Australian manufacturing, innovation and extraordinary scale.
2.2/dayAvg. calls per location
Australia's most trusted tyre brand. Bridgestone is a global leader in tyres and mobility, with 1,500+ employees and 300+ stores across Australia. Named Australia's most trusted tyre brand for 13 years running.
Social creative
Social-first creative built for the pace, format and attention patterns of the platforms people use every day.
Our Instagram services
Two Instagram
growth engines.
Whether Instagram needs to build a brand people recognise or sell products directly, the content system, formats and measurement have to match the commercial job.
Brand & community
Get seen.
Get saved.
Get messaged.
Reels introduce your brand to new people. Stories keep you familiar. A consistent grid helps profile visitors decide to follow, message or buy. We move people from:
Reel viewProfile visitFollowDMCustomer
Reels
saltandsun.boutique
PostsFollowersFollowing
Example profile · illustrative
We don’t want more followers. We want more of the right people remembering you.
Shopping & sales
Stop the scroll.
Tag the product.
Sell it.
Instagram is where people discover products they weren’t searching for. We connect product creative, shoppable posts and paid amplification so attention turns into purchases:
DiscoveryProduct tagAdd to cartPurchaseRepeat
glowrecipe.au
SponsoredToner · $34Face cream · $48Shop now
ReelsShopThe objective isn’t likes. It’s customers and revenue.
Visual identity, useful attention
Instagram for
ambitious brands.
“A strategic partner that actually delivers.”
Instagram is a visual shopfront, discovery channel and relationship layer at once. Reels introduce the brand, Stories build familiarity, and the profile helps people decide what to do next.
We create a recognisable visual and editorial system instead of a collection of unrelated posts. Every format has a job and every production rhythm has to be sustainable.
Organic signals guide paid amplification, helping proven ideas reach more of the people most likely to enquire or buy.
How each format earns its place
IllustrativeDiscover
Reels
Familiarity
Stories
Trust
Creator content
Action
Paid amplification
One connected program — discovery content feeds familiarity, trust and action.
Our process
How our Instagram
programs work.
goodcoffeesaltandsunglowrecipebehindscenesnewdrophowtoReelsDiscoverReelsTrustReelsActionProfile & audience review
Clarify the audience, offer and role Instagram should play.
Visual system
Define recognisable content pillars, covers, tone and formats.
Reels & Stories plan
Separate discovery content from familiarity and conversion content.
Production & publishing
Create, caption, schedule and publish on a sustainable rhythm.
Community & amplification
Respond thoughtfully and support proven posts with paid reach.
Measure & improve
Use retention, saves, actions, enquiries and sales to shape the next cycle.
Instagram diagnostics
Likes are a signal.
Not the scoreboard.
Before we produce anything, we review what your account is actually telling you — then build the next cycle around the signals linked to customers.
1
Hook & retention
Are people watching past the first seconds of your Reels?
2
Saves & shares
Is the content useful enough to keep or send to a friend?
3
Profile visits
Does the content make people curious about the brand?
4
DMs & link taps
Are viewers taking a commercial next step?
5
Paid amplification
Is budget behind the posts that already prove themselves?
6
Sales & enquiries
Can we connect Instagram activity to real customers?
Instagram investment
What shapes your
Instagram investment?
There is no honest one-price answer. Scope depends on how much content you need, who produces it, whether we manage community and whether paid amplification is included.
- Reels & Stories volume
- Filming & editing needs
- Community management
- Paid amplification budget
- Creator collaborations
- Reporting depth
You get clear inclusions before we start — with media spend shown separately.
Scope my Instagram programBuyer guide
Before you hire an Instagram agency, ask these 6 questions.
01
What is Instagram’s job for us?
Awareness, community, enquiries or direct sales — each needs a different plan.
02
Who produces the content?
Ask who films, edits and approves — and how often that is sustainable.
03
How are Reels tested?
Hooks, formats and topics should be tested, not guessed.
04
What gets reported?
Retention, saves, DMs and sales matter more than follower counts.
05
When do you put money behind posts?
Paid amplification should back content that has already proven itself.
06
Who owns the account and assets?
You should keep full access to your profile, content and audiences.
The Gravity difference
We don’t chase followers.
We build customers.
Instagram is only one part of the result. The offer, the content, the community, the profile and the follow-up all matter. We connect them into one commercial plan.
Speak to an expert now
StrategyKnow exactly what Instagram’s job is.
CreativeContent people stop for, save and share.
CommunityConversations that turn into customers.
MeasurementTrack saves, DMs and sales — not vanity.
Instagram strategy. Real growth.Featured in
Our founder
Good people.
Great results.
At Gravity Co, Instagram is built around people and business outcomes. Strong strategy, useful execution and measurable results sit at the heart of every campaign.
LukeLuke
Founder & CEO, Gravity Co
Founder & CEO, Gravity Co
“Good marketing should create opportunities, freedom and a better tomorrow.”
Jett
Ops Manager
Jen
COO
Luke
CEO
Cielo
Creative Design
Arun
SEO & Paid Search Expert
Andy
Photographer / Videographer
Latest Instagram insights
Ideas, strategies
and Instagram updates.
FAQ
Instagram marketing,
answered.
Straight answers about strategy, timing, investment, reporting and sustainable Instagram growth.
Ask us anythingDo you create Reels and Stories?
Yes. We can plan, produce, edit, caption and publish Reels and Stories as part of a complete Instagram scope.
Can you manage the account day to day?
Yes. Management can include content calendars, publishing, agreed community responses and monthly reporting.
Will you grow our followers?
We focus on relevant audience growth and customer action rather than inflated follower counts with no commercial value.
Do you run Instagram ads too?
Yes. Paid amplification can support proven organic creative or run as a dedicated acquisition campaign through Meta.
How often should we post?
The right rhythm depends on your production capacity, audience and goals. Consistent useful output beats an unsustainable volume target.
Ready to grow on Instagram?
Let’s build a bigger tomorrow.
Book a strategy call and let’s talk about what Instagram can achieve for your business.
The question that matters
Don’t ask “how many followers?”
Ask what Instagram is producing.
For brands: are the right people remembering you, messaging you and coming back?
For e-commerce: how many customers did Instagram help acquire, and what did they spend?
- Customers, not just followers
- DMs and enquiries, not just likes
- Sales, not just reach
- Content you can sustain
Let’s work out what Instagram could do for your business.
Tell us what you sell and who you want to reach. We’ll review your profile and show you how we’d approach it.
Book a call