“Gravity’s innovative marketing strategies have helped businesses skyrocket our brand visibility, driving impressive customer engagement and record-breaking sales”
Peter
2.2/dayAvg. calls
1.3%CTR
$20CPL
Meta Ads agency Australia
Ads Agency.
Facebook and Instagram advertising bought from one account — strong offers, platform-native creative, layered retargeting and reliable conversion signals.
Testimonials
Feedback From
Businesses Just Like You.
“Professional, Creative & Results Driven”
We partner with ambitious Australian brands to turn stronger social attention into measurable business growth.
Plus Fitness
Middy's
MIMO
HUME
The Talk Lab
Broil King
Quality Discount Shutters
Dukes of York
Recognised
Awards &
recognition
Proud to be recognised for our work, creativity and results.
Client case studies
Real campaigns.
Real growth.
See how connected digital strategy and performance thinking has helped ambitious brands grow.
+132%Increase in Ads clicks
Australia's largest independent electrical wholesaler. 100% Australian-owned and family operated since 1928, Middy's has grown to 100+ branches nationwide and employs more than 700 people across Australia.
500k+Accounts reached
An Australian success story. 100% Australian-owned and family operated, Hume has grown from just 15 people in 1953 to 1,200+ employees across Australia, operations in every capital city and production capacity exceeding 3 million doors annually. Over 70 years of Australian manufacturing, innovation and extraordinary scale.
2.2/dayAvg. calls per location
Australia's most trusted tyre brand. Bridgestone is a global leader in tyres and mobility, with 1,500+ employees and 300+ stores across Australia. Named Australia's most trusted tyre brand for 13 years running.
Three feeds.
Meta, Facebook and Instagram each have their own pace, audience and creative language. We build for each one, then make them work together as one Meta Ads plan.
The connected ad engineAudience discovery, creative testing and retargeting across Facebook and Instagram — one plan, not disconnected boosts.
Talk through Meta
Reach people ready to actLocal awareness, community, lead forms and product discovery built around a real offer and a clear next step.
Talk through Facebook
Make the brand worth followingInstagram
Reels, Stories, creator-led ideas and shoppable moments that move people from inspiration to consideration.
Talk through InstagramSocial creative
Social-first creative built for the pace, format and attention patterns of the platforms people use every day.
Two platforms.
More possibilities
Different ways to discover your business. One joined-up strategy. We build Facebook and Instagram campaigns around each platform’s strengths, from the first impression to the next enquiry or purchase.
Facebook Ads
Turn attention
into real
enquiries.
Put your business in the feed where people discover local services, compare offers and connect with brands. Facebook Ads can reach new audiences, bring interested visitors back and give people a direct way to enquire, message or buy.
- Reach people in the locations your business serves.
- Use feed ads, video and carousels to explain your offer.
- Make enquiries easier with instant forms and messaging.
DiscoverCompareMessageEnquire
Your Business
Sponsored · Facebook Feed
Book your free quoteyourbusiness.com.auLearn more
👍❤️Comment · Share
ReelsFacebook videoBe seen. Build trust. Give people a reason to act.
Make your brand
the next great
discovery.
Bring your business to life through Reels, Stories and feed ads. Instagram gives you space to demonstrate products, show the people behind your brand and turn visual interest into website visits, conversations and sales.
- Show your product or service in action with vertical video.
- Build familiarity through Stories and behind-the-scenes creative.
- Reach new audiences and reconnect with people who engaged.
ReelsStoriesFeedDiscoverShop
ReelsReels
ReelsStoriesCreate the desire. Show the detail. Make the next step easy.
Creative, retargeting, scale
The first ad rarely
wins the customer.
“A strategic partner that actually delivers.”
Almost nobody buys or enquires the first time they see an ad. They watch a Reel, visit a page, open a form, add to cart — then get distracted. Retargeting is how you finish the conversation.
We build audiences from your own activity across Facebook, Instagram and your website: video viewers, page engagers, site visitors, cart abandoners and past customers. Each stage gets a different message, with exclusions so nobody gets the wrong ad.
Facebook and Instagram placements are planned together in one account, and results are judged against qualified leads, sales and revenue rather than cheap reach.
1Prospecting & Advantage+Cold
2Engagement retargetingWarm
3Site & cart retargetingHot
4Customer retentionRepeat
One funnel across Facebook and Instagram — cold reach feeds retargeting, retargeting feeds repeat purchase.
Retargeting engine
Most of your money
is in the people
who didn’t buy yet.
Every audience below is built from your own activity across Facebook, Instagram and your website. Each gets a different message — and exclusion rules so nobody sees the wrong ad at the wrong stage.
Instagram · Facebook1
Video viewers
Watched 25%+ of a Reel or feed video
The message: Give them the proof and the offer
Instagram · Facebook2
Profile & page engagers
Liked, commented, saved or messaged
The message: Answer the common objection
Pixel + Conversions API3
Website visitors
Viewed a service or product page
The message: Remove the friction, add urgency
Pixel + Conversions API4
Add to cart / form starts
Started but never finished
The message: Reminder, reassurance, incentive
Customer list upload5
Past customers
Bought or enquired before
The message: Cross-sell, repeat, referral
Derived from your own data6
Lookalikes of buyers
People who resemble your best customers
The message: Feed the prospecting engine
Signal quality
Retargeting only works if the data does.
Browser tracking alone misses a meaningful share of events. We review your pixel, set up the Conversions API for server-side events, deduplicate, check event match quality and make sure the actions being optimised are the ones worth money.
PixelConversions APIEvent match qualityOptimised action
Pixel only
PartialBrowser events, blocked by trackers and privacy settings
Pixel + Conversions API
FullerServer-side events with better matching and attribution
Illustrative comparison — real signal coverage varies by site, consent setup and industry.
Our process
How our Ads
campaigns work.
Feed placementCold audience, first impression
A scroll-stopping idea introduces the offer to people who have never heard of you.
Reels retargetingWarm audience, second message
Viewers and visitors see proof, detail and the reason to act now — not the same ad again.
ConversionAction, then measurement
Leads and sales flow back as clean signals so the next round of delivery learns from them.
Commercial discovery
Define the offer, audience, margin, action and follow-up capacity.
Signal & pixel audit
Review Business Manager access, pixel, Conversions API, events and historical learning.
Creative angles
Develop distinct hooks and formats for Facebook feed and Instagram Reels and Stories.
Campaign & audience build
Set objectives, prospecting audiences, retargeting segments, exclusions, placements and budgets.
Retarget & optimise
Move warm audiences forward with the next message and shift spend using qualified conversions.
Report & refresh
Explain what worked, what fatigued and what the next creative cycle needs.
Meta account diagnostics
Before we spend a dollar,
we audit the account.
Most underperforming Meta accounts are not a targeting problem. They are a structure, creative, exclusion or measurement problem — and each one is fixable.
1
Account structure
Is spend consolidated enough for delivery to learn, or split across too many ad sets?
2
Creative variation
Are the ads genuinely different angles, or the same idea recoloured?
3
Audience overlap
Are prospecting and retargeting competing against each other in the same auction?
4
Exclusions
Are buyers and existing leads being excluded from the ads meant for new people?
5
Signal health
Is the pixel firing correctly, and is the Conversions API sending clean server-side events?
6
Frequency & fatigue
Are the same people seeing the same ad too often before it is refreshed?
Meta Ads investment
What shapes your
Meta Ads investment?
Management fees and media spend are separate. Scope depends on how much creative you need, how many campaigns and audiences are in play, and how complex the measurement setup is.
- Media budget & seasonality
- Creative volume per month
- Video vs static production
- Number of products or services
- Retargeting complexity
- Tracking & CAPI setup
You see clear inclusions before we start — with media spend shown separately.
Scope my Meta campaignsBuyer guide
Before you hire a Ads agency, ask these 6 questions.
01
How is the account structured?
Ask why campaigns are split the way they are, and how delivery gets enough signal to learn.
02
What does the retargeting plan look like?
There should be different messages for viewers, visitors, cart abandoners and past customers.
03
How many creative angles per month?
Meta is creative-led. Ask what gets produced, tested and retired, and who makes it.
04
Is the Conversions API set up?
Server-side events protect measurement and delivery quality. Ask how it is configured and checked.
05
What is reported?
Qualified leads, sales and revenue where measurable — not reach, impressions and CTR alone.
06
Who owns the ad account and audiences?
Your business should own the Business Manager, ad account, pixel, audiences and creative.
The Gravity difference
We don’t just launch ads.
We build a learning system.
Facebook and Instagram are one buying system. We plan the offer, the creative, the retargeting and the measurement together, then let evidence decide where the budget goes next.
Speak to an expert now
OfferThe strongest lever in any Meta account.
CreativeDifferent angles, not cosmetic variations.
RetargetingThe right message at the right stage.
MeasurementQualified leads and revenue, not reach.
Meta Ads strategy. Real growth.Featured in
Our founder
Good people.
Great results.
At Gravity Co, Meta advertising is built around people and business outcomes. Strong strategy, useful execution and measurable results sit at the heart of every campaign.
LukeLuke
Founder & CEO, Gravity Co
Founder & CEO, Gravity Co
“Good marketing should create opportunities, freedom and a better tomorrow.”
Jett
Ops Manager
Jen
COO
Luke
CEO
Cielo
Creative Design
Arun
SEO & Paid Search Expert
Andy
Photographer / Videographer
Latest Meta Ads insights
Ideas, strategies
and updates.
FAQ
Ads,
answered.
Straight answers about strategy, timing, investment, reporting and sustainable Meta advertising growth.
Ask us anythingWhat is included in Meta Ads management?
Strategy, account structure, prospecting and retargeting audiences, creative testing, budget management, tracking review and reporting across Facebook and Instagram placements.
What is retargeting and why does it matter?
Retargeting shows ads to people who already interacted with you — watched a video, visited the site, opened a lead form or added to cart. Because they already know you, these audiences usually convert at a lower cost than cold reach, provided the message moves them forward rather than repeating the first ad.
How do you build retargeting audiences?
From your own data: Facebook and Instagram engagement, video view thresholds, website events from the pixel and Conversions API, and customer lists you upload. We also apply exclusions so buyers and existing leads stop seeing acquisition ads.
Do you create the ads?
Yes. Creative concepts, copy, design and short-form video can be included, with scope based on the testing volume your campaign needs.
What is Advantage+?
It is Meta's automated campaign and delivery system. It can work well when supplied with strong creative, reliable conversion signals and sensible controls.
Do we need Conversions API?
For most advertisers it improves signal resilience, audience accuracy and measurement, because browser tracking alone misses events. We assess your setup and configure it where it adds useful data.
How quickly will Meta Ads work?
Early signals can appear quickly, but stable performance needs enough conversions and creative testing. We set realistic learning expectations before launch.
Ready to improve Meta performance?
Let’s build a bigger tomorrow.
Book a strategy call and let’s talk about what Meta advertising can achieve for your business.
The question that matters
Don’t ask “what’s our reach?”
Ask what is producing.
For service businesses: how many qualified enquiries came through, and how many became jobs?
For e-commerce: what did Meta cost to acquire a customer, and what did that customer spend?
- Qualified leads, not cheap clicks
- Retargeting that respects the buyer
- Creative tested, not guessed
- Reporting tied to revenue
Let’s review your Facebook and Instagram advertising together.
Tell us what you sell and what you’re spending. We’ll look at the account, the creative and the tracking, and show you how we’d approach it.
Book a call