“Gravity’s innovative marketing strategies have helped businesses skyrocket our brand visibility, driving impressive customer engagement and record-breaking sales”
Peter
2.2/dayAvg. calls
1.3%CTR
$20CPL
Google Ads agency Australia
Ads Agency.
Search, Shopping, Performance Max and remarketing campaigns built around qualified demand, clean measurement and profitable growth.
Testimonials
Feedback From
Businesses Just Like You.
“Professional, Creative & Results Driven”
We partner with ambitious Australian brands to turn stronger search visibility into measurable business growth.
Plus Fitness
Middy's
MIMO
HUME
The Talk Lab
Broil King
Quality Discount Shutters
Dukes of York
Recognised
Awards &
recognition
Proud to be recognised for our work, creativity and results.
Client case studies
Real searches.
Real growth.
See how connected digital strategy and performance thinking has helped ambitious brands grow.
+132%Increase in Ads clicks
Australia's largest independent electrical wholesaler. 100% Australian-owned and family operated since 1928, Middy's has grown to 100+ branches nationwide and employs more than 700 people across Australia.
500k+Accounts reached
An Australian success story. 100% Australian-owned and family operated, Hume has grown from just 15 people in 1953 to 1,200+ employees across Australia, operations in every capital city and production capacity exceeding 3 million doors annually. Over 70 years of Australian manufacturing, innovation and extraordinary scale.
2.2/dayAvg. calls per location
Australia's most trusted tyre brand. Bridgestone is a global leader in tyres and mobility, with 1,500+ employees and 300+ stores across Australia. Named Australia's most trusted tyre brand for 13 years running.
High-intent search
Show up the moment
they search.
The query, the ad and the landing page read as one conversation — which is also what keeps Quality Score and cost per lead moving the right way.
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Digital Marketing Agency | Measurable Growth, Not Vanity Metrics
Strategy, search and paid media built around qualified leads. Transparent reporting and full account ownership. Book a free consult.
Free strategy callSEO & paid togetherTransparent reportingYou own the accounts
competitor.com.au
Another agency result
Generic messaging that does not match the searcher's intent.
Expected click-through rate
Ad copy written to the exact query, not a broad theme.
Ad relevance
Tight ad groups so each ad answers one intent.
Landing page experience
The page continues the promise and loads fast.
Conversion tracking
Qualified leads measured end to end, not raw form fills.
Our Google Ads services
Two
demand engines.
Capturing people already searching, and putting your products in front of buyers across Search, Shopping, YouTube and Display — measured on qualified outcomes, not clicks.
Search & local
Be there the
moment they
search.
Search is the only channel where people tell you exactly what they want. We structure keywords, negatives, ad copy and extensions so the right query reaches the right page.
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Local plumbing directory — Brisbane listings
directory.com.au › brisbane
Search campaigns, call and location extensions, local service coverage and query-level waste control.
We don’t buy traffic. We buy intent.
Shopping & Performance Max
Right product.
Right auction.
Right margin.
Feed quality decides Shopping performance. We fix product data, structure campaigns by margin and give automation the inputs and exclusions it needs.
Shopping · Performance Max
$129Free delivery
$89In stock
$249Top rated
$59Sale
SearchYouTubeDisplayGmail
Feed optimisation, asset groups, audience signals, brand exclusions and profit-aware bidding.
Automation works — when the inputs are right.
Intent, relevance, conversion
Ads built
around the buyer.
“A strategic partner that actually delivers.”
Verified · Google review
Google Ads works when the search, message and landing page match. We structure campaigns around real buying intent rather than chasing the cheapest traffic.
Search, Shopping and Performance Max each have a different job. We choose formats from your sales journey, feed quality, conversion volume and ability to produce useful creative.
Measurement starts before launch. Calls, forms, qualified leads and sales are defined clearly so automation learns from outcomes that matter.
1Search campaignsQuery
2Shopping & feedsAd
3Performance MaxLanding page
4Conversion trackingConversion
One connected journey — the search, the ad and the page all say the same thing.
Our process
How our Ads
campaigns work.
Search terms report
emergency plumber brisbaneConverted
plumber near me open nowConverted
plumbing apprenticeshipsNegative added
how to fix a tapNegative added
Impression share
Share of eligible auctions won, week on week.
Conversion tracking
Form submissionsPrimary
Phone calls (60s+)Primary
Qualified enquiry (CRM)Primary
Newsletter signupSecondary
Commercial discovery
Define valuable actions, margins, sales capacity and the role paid search should play.
Demand & account audit
Review search demand, competitors, tracking and historical account performance.
Structure & creative
Build campaigns, keywords, feeds and ads around clear intent groups.
Tracking & launch
Validate conversion actions, landing pages, budgets and bidding before launch.
Search-term optimisation
Improve negatives, ads, assets, bids and budgets from live query data.
Report & scale
Connect spend to qualified outcomes and scale only where economics support it.
Account diagnostics
Ads rarely fail for just one reason.
When the account underperforms, raising the budget just buys the same problem at a larger scale.
Impressions but almost no clicksAd relevance problem
Clicks but no enquiriesLanding page problem
Enquiries but poor qualityKeyword intent problem
Costs rising, volume flatAuction pressure problem
Brand terms eating the budgetCampaign structure problem
Good results that quietly fadedSearch term drift problem
We find the constraint before spending another dollar on it.
Paid search economics
What can you actually
afford to pay for
a click?
Before discussing budgets, we work backwards from your margins, close rate and customer value.
Lead generation
- What is a new customer worth?
- How many enquiries become customers?
- What can you afford per acquisition?
- Which services carry the best margin?
E-commerce
- What’s your average order value?
- What’s your gross margin after fees?
- How often do customers reorder?
- What target ROAS keeps you profitable?
Media spend should be sized by economics — not by a percentage rule.
Work out my paid search opportunityBuyer guide
Before you hire a Ads agency, ask these 6 questions.
01
What are we optimising for?
Clicks, leads, qualified leads, revenue or profit?
02
How do you control wasted spend?
Ask how search terms and negatives are reviewed.
03
Who owns the account and data?
You should keep the account, history and conversions.
04
How is conversion tracking validated?
Bidding is only as good as the data behind it.
05
When do you scale, and when do you stop?
More spend is not growth if economics worsen.
06
What happens when performance drops?
You want diagnosis and testing, not a budget increase.
If an agency can’t explain these clearly, keep asking questions.
The Gravity difference
We don’t buy empty clicks.
We build profitable demand.
A strategic, hands-on paid search partner focused on qualified demand and measurable business growth — the keywords, the ads, the page and the tracking managed as one performance system.
Speak to an expert nowSearch intentKnow which queries can actually become customers.
Relevant adsEarn the click with the right message and offer.
Landing pagesGive qualified clicks a clear next step.
Conversion valueBid toward revenue, not raw lead counts.
Google Ads strategy. Real growth.Featured in
Our founder
Good people.
Great results.
At Gravity Co, paid search is built around people and business outcomes. Strong strategy, useful execution and measurable results sit at the heart of every campaign.
LukeLuke
Founder & CEO, Gravity Co
Founder & CEO, Gravity Co
“Good marketing should create opportunities, freedom and a better tomorrow.”
Jett
Ops Manager
Jen
COO
Luke
CEO
Cielo
Creative Design
Arun
SEO & Paid Search Expert
Andy
Photographer / Videographer
Latest Google Ads insights
Ideas, strategies
and Google Ads updates.
FAQ
Ads,
answered.
Straight answers about strategy, timing, investment, reporting and sustainable paid search growth.
Ask us anythingHow much should we spend on Google Ads?
Budget depends on search demand, click costs, conversion rate, margins and how much sales capacity you have. We recommend a starting range after reviewing the market.
Do you manage Search and Performance Max?
Yes. We use Search, Shopping, Performance Max and remarketing where each has a clear role and enough signal to work responsibly.
Can you fix an existing account?
Yes. We audit tracking, search terms, structure, feeds, ads, budgets and landing pages before deciding what should be repaired or rebuilt.
How do you report performance?
We focus on spend, qualified conversions, cost per acquisition and revenue where data allows, alongside the changes made and next actions.
Can you guarantee a return?
No responsible agency can guarantee auction outcomes. We set commercial targets, protect measurement quality and optimise from live evidence.
Ready to improve paid search?
Let’s build a bigger tomorrow.
Book a strategy call and let’s talk about what paid search can achieve for your business.
The question that matters
Don’t ask “are the ads running?”
Ask what they’re
actually producing.
For lead generation: how many qualified sales opportunities did paid search create, and at what cost?
For e-commerce: what revenue and margin did the account return on the spend?
That’s the level we want Ads measured at.
- Qualified enquiries, not raw clicks
- Revenue, not impressions
- Owned account and data
- Commercial reporting, not screenshots
Let’s work out what paid search could actually do for your business.
Tell us whether you need enquiries, online sales or both. We’ll review the commercial model and show you how we’d approach it.
Build my Google Ads strategy