“Gravity’s innovative marketing strategies have helped businesses skyrocket our brand visibility, driving impressive customer engagement and record-breaking sales”
Peter
2.2/dayAvg. calls
1.3%CTR
$20CPL
Generative engine optimisation Australia
More citations.
More recommendations.
Generative Engine Optimisation.
GEO strengthens the evidence, entities and authority signals generative search systems use when forming recommendations and cited answers.
Testimonials
Feedback From
Businesses Just Like You.
“Professional, Creative & Results Driven”
We partner with ambitious Australian brands to turn stronger search visibility into measurable business growth.
Plus Fitness
Middy's
MIMO
HUME
The Talk Lab
Broil King
Quality Discount Shutters
Dukes of York
Awards &
recognition
Proud to be recognised for our work, creativity and results.
Client case studies
Real strategies.
Real growth.
See how connected digital strategy and performance thinking has helped ambitious brands grow.
+132%Increase in Ads clicks
Australia's largest independent electrical wholesaler. 100% Australian-owned and family operated since 1928, Middy's has grown to 100+ branches nationwide and employs more than 700 people across Australia.
500k+Accounts reached
An Australian success story. 100% Australian-owned and family operated, Hume has grown from just 15 people in 1953 to 1,200+ employees across Australia, operations in every capital city and production capacity exceeding 3 million doors annually. Over 70 years of Australian manufacturing, innovation and extraordinary scale.
2.2/dayAvg. calls per location
Australia's most trusted tyre brand. Bridgestone is a global leader in tyres and mobility, with 1,500+ employees and 300+ stores across Australia. Named Australia's most trusted tyre brand for 13 years running.
Connected generative visibility
One strategy.
Every generative discovery signal.
Strategy, execution, creative or content, measurement and ongoing improvement work best when they support one another. We connect every generative discovery signal to one commercial plan, prioritised around the audiences, questions and actions most valuable to your business.
Entities
Evidence
Authority
Recommendations
Generative engine optimisation
Evidence earns the recommendation.
A practical view of how clear structure, credible evidence and consistent brand information shape what AI assistants say about you.
Generative search
Which Australian agency suits an ambitious growth brand?
Recommendations are shaped by consistent business information, demonstrated expertise and credible third-party sources across the web.1
Sources
1gravityco.au2news mention3awards listing4client case study
Entity clarity
Consistent name, service and location data everywhere it appears.
Source authority
Coverage and citations that models already trust.
Useful citations
Content worth quoting, not content written to fill a page.
Illustrative example — every engagement reports on your own questions and results.
Our GEO services
Built for
generative discovery.
Entity strategy, source authority, quotable content, technical clarity and visibility monitoring across generative search.
Entity Strategy
Strengthen the people, products, services and topics associated with your brand.
Learn moreSource Authority
Improve credible third-party signals through useful content and digital PR.
Learn moreQuotable Content
Create evidence-rich passages that are clear, specific and worth citing.
Learn moreTechnical Clarity
Remove barriers that make important brand information difficult to retrieve.
Learn moreCitation Monitoring
Measure mentions, sources and recommendation patterns across priority topics.
Learn moreEntities, evidence, authority
Signals generative
engines can trust.
“A strategic partner that actually delivers.”Broil King
Generative systems form answers from many sources. Brands become easier to recommend when their identity, expertise, products and third-party references are consistent and well supported.
We identify the commercial topics where AI recommendations matter, review which sources shape those answers and strengthen the information gaps we can responsibly improve.
GEO is not a shortcut or guarantee. It is disciplined work across content, digital PR, technical clarity and measurement as platforms evolve.
Entity clarity
Source authority
Quotable content
Citation monitoring
Our process
How our GEO
programs work.
Topic & prompt mapping
Identify recommendation moments that matter commercially.
Entity audit
Review how consistently the brand, services and expertise are described.
Source analysis
Identify which third-party sources shape generative answers.
Content & authority
Improve useful evidence, quotable content and credible references.
Technical clarity
Make important information easy to crawl, connect and retrieve.
Citation monitoring
Track patterns over time and refine work as engines change.
GEO investment
What shapes your
GEO investment?
There is no responsible one-price answer. Scope depends on your starting point, competition, production or content needs, measurement quality and growth target.
Before engagement, you receive clear priorities, inclusions and reporting expectations, with media spend identified separately where relevant.
Buyer guide
Choosing a GEO
partner.
Success
Agree meaningful commercial outcomes before activity begins.
Ownership
Keep access to your accounts, content, audiences, data and reporting.
Method
Ask how decisions are tested, documented and improved from evidence.
Reporting
Expect clear actions and learning — not screenshots or vanity metrics alone.
Claims
Avoid guaranteed positions, citations, reach or returns nobody controls.
Commercial fit
A strong partner asks about margins, capacity, sales journey and conversion.
The Gravity difference
We don’t game AI answers.
We build credible signals.
A strategic, hands-on generative discovery partner focused on qualified demand and measurable business growth.
Our approachEntitiesDirection
EvidenceQuality
AuthorityTrust
RecommendationsGrowth
GEO strategy. Real growth.Featured in
Our founder
Good people.
Great results.
At Gravity Co, generative discovery is built around people and business outcomes. Strong strategy, useful execution and measurable results sit at the heart of every campaign.
LukeLuke
Founder & CEO, Gravity Co
Founder & CEO, Gravity Co
“Good marketing should create opportunities, freedom and a better tomorrow.”
Jett
Ops Manager
Jen
COO
Luke
CEO
Cielo
Creative Design
Arun
SEO & Paid Search Expert
Andy
Photographer / Videographer
Latest GEO insights
Ideas, strategies
and GEO updates.
FAQ
GEO,
answered.
Straight answers about strategy, timing, investment, reporting and sustainable generative discovery growth.
Ask us anythingWhat is generative engine optimisation?
GEO improves the signals generative search systems use to understand, cite and recommend brands across answer experiences.
Is GEO the same as SEO?
No, but strong SEO is a foundation. GEO adds entity clarity, source analysis, quotable evidence and monitoring of generative answers.
Can you guarantee AI recommendations?
No. Generative systems change frequently and no agency controls their outputs. We build credible signals and measure repeatable patterns.
Which AI platforms do you monitor?
The useful mix depends on your audience and market. We focus on major search and answer experiences where your customers are likely to research.
How long does GEO take?
Technical and content improvements can be implemented quickly, while authority and repeatable citation patterns typically build over time.
Ready for generative search?
Let’s build a bigger tomorrow.
Book a strategy call and let’s talk about what generative discovery can achieve for your business.
GEO built for growth
Strategy that
turns generative discovery
into growth.
Technical SEO, content, local search, authority and AI visibility — connected to one commercial plan.
- Commercial SEO strategy
- Technical and on-page SEO
- Local and Google Maps visibility
- AI search readiness