“Gravity’s innovative marketing strategies have helped businesses skyrocket our brand visibility, driving impressive customer engagement and record-breaking sales”
Peter
2.2/dayAvg. calls
1.3%CTR
$20CPL
Facebook marketing agency Australia
Ads Agency.
Facebook content and advertising built for local reach, community trust, lead generation and measurable customer acquisition.
Testimonials
Feedback From
Businesses Just Like You.
“Professional, Creative & Results Driven”
We partner with ambitious Australian brands to turn stronger social attention into measurable business growth.
Plus Fitness
Middy's
MIMO
HUME
The Talk Lab
Broil King
Quality Discount Shutters
Dukes of York
Recognised
Awards &
recognition
Proud to be recognised for our work, creativity and results.
Client case studies
Real strategies.
Real growth.
See how connected digital strategy and performance thinking has helped ambitious brands grow.
+132%Increase in Ads clicks
Australia's largest independent electrical wholesaler. 100% Australian-owned and family operated since 1928, Middy's has grown to 100+ branches nationwide and employs more than 700 people across Australia.
500k+Accounts reached
An Australian success story. 100% Australian-owned and family operated, Hume has grown from just 15 people in 1953 to 1,200+ employees across Australia, operations in every capital city and production capacity exceeding 3 million doors annually. Over 70 years of Australian manufacturing, innovation and extraordinary scale.
2.2/dayAvg. calls per location
Australia's most trusted tyre brand. Bridgestone is a global leader in tyres and mobility, with 1,500+ employees and 300+ stores across Australia. Named Australia's most trusted tyre brand for 13 years running.
Social creative
Social-first creative built for the pace, format and attention patterns of the platforms people use every day.
Our Facebook services
Two
growth engines.
Whether you need qualified enquiries or online sales, the strategy, creative, conversion journey and measurement need to match the commercial objective.
Lead generation
Create demand.
Capture it.
Qualify it.
Facebook lets us reach potential customers before they necessarily search for your service. We use creative, offers, targeting and conversion journeys to move people from:
AttentionInterestEnquiryQualified leadSale
fInstant form
Full nameJordan M.
Mobile04•• ••• •••
What do you need?Quote — this week
Submit
💬Messenger: “Are you available Thursday?”
Campaigns can include lead forms, landing pages, calls, Messenger, retargeting and offline conversion measurement.
We don’t just want more leads. We want more leads that can become customers.
E-commerce
Discover.
Consider.
Purchase. Return.
Facebook can introduce your products to people who weren’t actively searching for them — then continue marketing as they move closer to purchase. We build campaigns around:
DiscoveryProduct viewAdd to cartPurchaseRepeat purchase
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Using prospecting, product creative, catalogue campaigns, retargeting and purchase data.
The objective isn’t traffic. It’s customers and revenue.
Demand, intent, action
Google captures demand.
can create it.
“A strategic partner that actually delivers.”
Recommended · Facebook review
When someone searches Google for your product or service, demand already exists.
Facebook gives us another opportunity: reach the right person before they search.
For a service business, that might mean putting the right problem, solution or offer in front of someone who fits the customer profile — then creating the reason to enquire.
For e-commerce, it might mean introducing a product they’ve never seen before, demonstrating why they need it and moving them toward their first purchase.
Search captures existing intent. Facebook can help create new intent.
1Create demandAwareness
2Capture intentInterest
3Retarget interestConsideration
4Convert customersAction
One connected funnel — from first impression to enquiry, all managed in a single ad account.
Our process
How we build your
growth engine.
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Learn moreCommercial audit
We start with the business — offer, customers, margins, sales process, existing data and current performance.
Growth strategy
Define Facebook’s job: lead generation, e-commerce acquisition, retargeting, repeat purchases — or a combination.
Audience & journey
Map who we’re reaching, what they need to understand and what action they should take next.
Creative & campaign build
Build the messaging, creative, campaigns, tracking and conversion journey around the objective.
Test & learn
Test hooks, creative, audiences, offers and conversion paths against real customer behaviour.
Optimise & scale
Move budget toward stronger commercial outcomes and continuously develop the next round of testing.
Facebook diagnostics
ads rarely fail for just one reason.
When performance isn’t where it should be, simply increasing the budget isn’t the answer.
People don’t stopCreative problem
People stop but don’t clickMessage / offer problem
People click but don’t enquire or buyConversion problem
Plenty of leads but poor qualityQualification / targeting problem
Sales happen but acquisition is too expensiveEconomics / optimisation problem
Results were good but started decliningCreative fatigue / saturation problem
We find the constraint before throwing more money at it.
Creative system
Great targeting can’t fix bad creative.
Facebook can distribute the advertisement. It can’t make someone care about a boring one.
That’s why creative isn’t something we make once and leave running. It’s one of the biggest variables we continuously test.
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Stop
Earn attention.
Explain
Make the value obvious.
Prove
Give them a reason to believe.
Convert
Give them a reason to act.
05
Remind
Bring interested people back.
Product demonstrations, benefits, creator-style content, reviews, comparisons and offers.
One ad isn’t a strategy.
Facebook economics
What can you actually
afford to pay for
a customer?
Before talking about ad spend, we work backwards from the economics of your business.
Lead generation
- What is a new customer worth?
- How many qualified leads become customers?
- What percentage of enquiries are actually qualified?
- What can you afford to pay for a new customer?
E-commerce
- What’s your average order value?
- What’s your gross margin?
- How often does a customer purchase again?
- What can you afford to spend acquiring them?
We build the advertising economics around the business — not the other way around.
Work out my Facebook opportunityBuyer guide
Before you hire a agency, ask these 6 questions.
01
What are we actually optimising for?
Clicks, leads, qualified leads, purchases, revenue or customers?
02
How will you measure lead quality?
More forms mean very little if they don’t become genuine opportunities.
03
What’s your creative testing process?
Ask how hooks, messages, offers and formats are continually tested.
04
How will Facebook know what becomes a sale?
Measurement shouldn’t automatically stop at the form submission.
05
How do you know when to scale?
More spend isn’t growth if acquisition economics deteriorate.
06
What happens when performance falls?
You want diagnosis and testing — not simply “increase the budget.”
If an agency can’t explain these clearly, keep asking questions.
The Gravity difference
We don’t manage .
We build a customer acquisition system around it.
Facebook is only one part of the result. The offer matters. The creative matters. The conversion journey matters. The follow-up matters. The tracking matters. The economics matter. We connect them.
Speak to an expert now
StrategyKnow exactly what Facebook’s job is.
CreativeGive people a reason to stop and care.
ConversionTurn attention into enquiries or purchases.
MeasurementUnderstand what’s actually creating customers.
Facebook strategy. Real growth.Featured in
Our founder
Good people.
Great results.
At Gravity Co, Facebook is built around people and business outcomes. Strong strategy, useful execution and measurable results sit at the heart of every campaign.
LukeLuke
Founder & CEO, Gravity Co
Founder & CEO, Gravity Co
“Good marketing should create opportunities, freedom and a better tomorrow.”
Jett
Ops Manager
Jen
COO
Luke
CEO
Cielo
Creative Design
Arun
SEO & Paid Search Expert
Andy
Photographer / Videographer
Latest Facebook insights
Ideas, strategies
and updates.
FAQ
marketing,
answered.
Straight answers about strategy, timing, investment, reporting and sustainable Facebook growth.
Ask us anythingDoes Facebook still work for businesses?
Yes, particularly for local services, retail, events, communities and considered purchases where broad reach and retargeting matter.
Is boosting a post enough?
Usually not for accountable lead generation. Structured campaigns provide better control over objectives, audiences, creative and measurement.
Can you generate leads inside Facebook?
Yes. Instant forms can reduce friction, while website forms or calls may suit businesses that need more context before an enquiry.
Do you manage comments and messages?
Community management can be included with agreed response times, tone and escalation rules.
Who owns the ad account?
You do. Your business retains access to its page, ad account, audiences, data and creative.
Ready to generate better leads?
Let’s build a bigger tomorrow.
Book a strategy call and let’s talk about what Facebook can achieve for your business.
The question that matters
Don’t ask “is working?”
Ask what it’s
actually producing.
For lead generation: how many qualified sales opportunities did Facebook create?
For e-commerce: how many customers did Facebook acquire, what did they spend and what did they cost to acquire?
That’s the level we want Facebook measured at.
- Qualified leads, not just forms
- Customers, not just clicks
- Revenue, not just reach
- Commercial decisions, not vanity metrics
Let’s work out what Facebook could actually do for your business.
Tell us whether you’re looking for leads, e-commerce sales or both. We’ll look at the commercial model and show you how we’d approach it.
Build my Facebook strategy