Social Media Management terms and conditions

Social Media Management Service Terms

These service terms form part of the Gravity Co Terms & Conditions and applies to all Social Media Management services provided by Gravity Co Pty Ltd.

These terms apply in addition to our general Terms & Conditions.

1. Scope of Social Media Services

1.1

Gravity Co provides social media services which may include:

Social media strategy and planning
Profile setup and optimisation
Content creation
Content scheduling
Community engagement
Community moderation
Reporting and analytics
Ongoing optimisation

1.2

Specific deliverables are outlined in the approved proposal or agreement.

1.3

Work requested outside the agreed scope may incur additional fees.

2. Phased Engagement Model

2.1

Social media services may be delivered through a phased engagement model.

2.2

Examples may include:

Phase 1 – Launch & Scale
Phase 2 – Optimise & Convert
Phase 3 – Presence & Consistency

2.3

Each phase constitutes a minimum term commitment and must be completed once commenced.

2.4

A phase commences when:

The agreed campaign goes live;
Content begins publishing; or
Advertising activity commences,

2.5

The Client may not pause, terminate, or cancel services during an active phase.

2.6

Progression into a subsequent phase constitutes acceptance of the pricing and minimum term applicable to that phase.

2.7

Phase Pricing applies only where expressly stated in the accepted proposal, sign-up email, or written agreement.

3. Cancellation

3.1

The Client may elect not to proceed to a subsequent phase by providing forty-five (45) days' written notice.

3.2

Notice must be submitted by email.

3.3

Any notice submitted during an active phase will only take effect once:

The current phase has been completed; and
The notice period has expired.

3.4

Fees remain payable throughout the notice period.

4. Social Media Access Requirements

4.1

The Client must provide:

Social media account access
Business Manager access where required
Advertising account access where required
Timely approvals
Required content and information

4.2

Gravity Co is not responsible for delays, missed content, reduced performance, or missed deadlines caused by Client delays.

5. Content Ownership & Licensing

5.1

Gravity Co retains ownership of:

Social media strategies
Frameworks
Campaign structures
Creative concepts
Photography
Videography
Edited assets
Raw files
Marketing materials

5.2

The Client receives a limited, non-exclusive licence to use approved content during an active engagement with Gravity Co.

5.3

Upon termination, cancellation, or completion of services, the licence to use Gravity Co-created content immediately ceases unless otherwise agreed in writing.

5.4

Raw footage, source files, and unedited assets remain the property of Gravity Co and are not supplied unless expressly agreed in writing.

5.5

Ownership transfers or content buyouts may be negotiated separately at Gravity Co's discretion.

6. Social Media Platform Disclaimer

6.1

Gravity Co does not guarantee:

Follower growth
Reach
Engagement
Leads
Sales
Revenue

6.2

The Client acknowledges that platform algorithms, policies, and functionality are controlled by third parties.

6.3

Gravity Co is not responsible for:

Account restrictions
Account suspensions
Content removals
Policy breaches
Platform outages
Algorithm changes

6.4

Advertising spend is separate from management fees unless otherwise stated in writing.