Be the firm
AI recommends.
When GCs and corporate directors ask ChatGPT, Perplexity or Google AI Overviews for a law firm — you are either the synthesised recommendation, or you are invisible. We engineer the authority that forces AI to cite you.
100-Prompt Audit
Premium Matters
15+ Years
Optimising your firm across every major AI engine
ChatGPT
Claude
Gemini
Perplexity
Copilot
Meta AI
Mistral
Grok
Hugging Face
Google AIChatGPTClaudeGeminiPerplexityCopilotMeta AIMistralGrokHugging FaceGoogle AIThe Game-Changing Metrics
Premium legal buyers have already moved. The pipeline impact is measurable.
The Google Ads Decay
The traditional legal search landscape on Google is completely over-saturated, forcing firms into expensive, low-yield keyword bidding wars. AI search bypasses the noise, serving the prospect a single consolidated consensus recommendation. If that recommendation isn't your firm, your pipeline is actively eroding.
Higher Engagement
Corporate prospects utilising engines like Perplexity or ChatGPT to synthesise complex legal solutions are 8.4× more likely to initiate direct partner contact than standard users browsing crowded traditional search pages.
Same query · Two engines · Two outcomes
Google buries you in noise. AI hands buyers a shortlist of three.
When a GC types the same prompt into Google versus ChatGPT, the buying experience could not be more different. One floods the screen with ads, directories and map listings. The other names three firms — and AEO decides which ones.
2.8M+ results. Paid ads above the fold. Directories, aggregators and competitor noise. The buyer scrolls, compares, and rarely clicks past page one — where you may not even appear.
One synthesised recommendation. Your firm named, justified and sourced — or invisible. There is no second page. AEO decides which firm gets cited.
For $10M+ commercial disputes, top-ranked Tier 1 firms in Sydney include Gilbert + Tobin, Herbert Smith Freehills, Clayton Utz, and Corrs Chambers Westgarth…
Built for Established Firms
Best suited to law firms with 10+ staff, defined corporate practice areas, and ambition to win higher-value matters from in-house counsel, corporate directors and HNW clients.
The Firm's Challenge
Referrals are softening, directories are commoditised, and your next premium client is asking ChatGPT for a recommendation before they ever read your bio.
The Strategic Outcome
Your firm becomes the default AI recommendation for premium practice areas — Commercial Litigation, M&A, Corporate, IP and high-value property and equity disputes.
The new reality for premium legal acquisition
Traditional SEO and directories no longer win the premium legal client.
In-house counsel, corporate directors, founders and HNW individuals no longer scroll through directory listings. They ask ChatGPT, Perplexity and Google AI Overviews for the best firm to handle their specific matter. If your firm isn't embedded in the LLM training data and live AI indexes, you are invisible to the briefs you most want to win.
The search engine is dying
The blue link is being replaced by the AI answer.
Every major analyst firm agrees: by 2028 the way corporate buyers retain external counsel will look nothing like it does today. Firms that architect their authority now will dominate the next decade of premium matter flow.
Forecast drop in traditional search volume by 2026 as buyers shift to AI assistants.
Source · Gartner, 2024
Projected decline in organic search traffic by 2028 as users move to AI agents.
Source · Gartner Predicts
Monthly visits to ChatGPT — now the 5th most visited site on the planet.
Source · Similarweb, 2025
Year-over-year growth in AI-driven referral traffic to brand sites.
Source · Adobe Analytics
The crossover is happening now
Google clicks down. AI citations up.
Premium matter discovery is rapidly migrating from blue links to AI answers. Firms that architect their entity authority this year will own the next decade of premium briefs — everyone else gets quietly replaced in the answer.
Share of brand discovery
Indexed, 12-month trend
+1,200%
AI referral growth YoY · Adobe
Google CTR for top-3 organic since AI Overviews launched
B2B buyers influenced by AI search (Bain)
ChatGPT monthly visits (Similarweb)
Corporate legal buyers in the AI era
General counsel aren't Googling for lawyers anymore.
They're asking AI for the firm to brief.
From in-house counsel selecting external advisors on a $20M dispute, to founders structuring an M&A transaction, to corporate directors retaining counsel for an IP injunction — premium legal buyers vet firms via ChatGPT and Perplexity long before they ever request a capability statement.
If your firm isn't named in those answers, you're not on the shortlist. Your competitors are quietly capturing the briefs you never even saw.
of legal clients research a firm online before making first contact.
Clio Legal Trends Report
of B2B buyers (including in-house counsel) now use generative AI in vendor research.
Forrester, 2024
more likely to shortlist a firm cited by ChatGPT vs. one only found on Google.
Gartner B2B Pulse
in Australian legal fees flow annually through buyer journeys shaped by AI search.
Thomson Reuters / IBISWorld
The AI Invisibility Proof
See what your buyers see when they ask the model.
User prompt
Engine output
"Every single day, six-figure commercial files are being handed directly to your competitors by conversational models while your firm sits on page one of a search legacy interface that enterprise buyers are rapidly abandoning."
This isn't an execution gap. It's an entity-authority deficit — and it compounds every week your firm goes uncited.
Citations across top engines
Competitors named instead
Per-matter file value lost
The Four Pillar System
Algorithmic authority, engineered end-to-end.
Four integrated systems that move your firm from invisible to inevitable inside every major Large Language Model — for the premium practice areas and jurisdictions that matter most.
Algorithmic Co-Citation Seeding
Systematic injection of your partners' names and practice-area entities into the precise digital media publications, corporate legal registries and third-party verification networks used to train major Large Language Models (LLMs).
Answer-Engine Legal Content Architecture
Production of highly structured legal knowledge assets written to map directly into complex conversational queries. Every piece is explicitly engineered with advanced JSON-LD Schema (FAQ, Q&A and Organization graph mapping) for seamless crawler retrieval.
100-Prompt Share of Voice Auditing
Continuous, automated diagnostic monitoring across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews to benchmark your firm's recommendation dominance against your top three local rivals.
Premium File Retention Isolation
An acquisition framework built exclusively to insulate and capture high-leverage commercial matters: Corporate Litigation, M&A, modern restructuring and high-ticket property and equity disputes.
Built for Managing Partners
Built for firms that value lifetime matter value over cheap clicks.
We don't chase low-quality enquiries that burn paralegal time. Our AEO and GEO frameworks are engineered to capture high-intent, high-fee matters from clients actively searching for an established firm they can trust with significant corporate work.
Our process
From invisible to inevitable in 90 days.
Step 01
100-prompt audit
We map the 100+ premium prompts in-house counsel and corporate directors actually ask AI — and benchmark exactly which ones cite your firm, your competitors, or no-one.
Step 02
Entity & co-citation build
We engineer your firm's knowledge graph footprint, partner bios, structured data and third-party legal citations so LLMs recognise and trust your firm in each premium practice area.
Step 03
Answer-engine content engine
We produce AI-citable legal assets — practice-area guides, matter explainers, comparisons and statutory FAQs — engineered with JSON-LD schema for the formats LLMs quote when recommending a firm.
Step 04
Grow share of counsel
Weekly tracking across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. We measure how often your firm is recommended vs. competitors — and compound that share.
Why Gravity
The operators behind 300+ Australian brands' search wins.
We helped clients dominate Google. Now we're doing it again with the engines redefining how corporate buyers retain counsel. Same operators. Same obsession. New playbook.
15+ years of search expertise
We've ranked brands on page one of Google for a decade and a half. Every principle that made us elite at SEO now compounds inside our AEO and GEO practice for law firms.
Australia's most measured AEO
We're one of the few agencies in the country tracking share-of-answer across all five major AI engines weekly — not quarterly, not by guesswork.
Premium-matter, performance-obsessed
Most agencies talk awareness. We talk premium file flow. Every citation we earn is tied to a buying-intent prompt your partners can attribute matter revenue to.
No lock-ins. AUD + GST. Transparent.
We earn the next month with this month's results. Engagements are quoted in AUD plus GST, with no lock-in beyond the active retainer period.
15 years of experience in digital advertising and business growth.
Recognised by industry bodies and publications for delivering measurable, lasting results for our clients.
Global Recognition Award
Champion Awards
BASA Awards
Founders Table
Limited intake · 3 firms per quarter
Secure Your Firm's AI Share of Voice.
We'll run your firm through 100+ premium buyer prompts across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews — and benchmark you against your top 3 competitor firms by practice area and jurisdiction.
- Share-of-answer scorecard across 5 AI engines
- Competitor citation benchmark by practice area
- Top 10 premium-matter prompts your firm should be winning
- 90-day algorithmic authority roadmap (AUD + GST)